Whilst set tenets of investment are not necessarily instructive when it comes to making money – the how, or delivering a lifestyle – the why, set tenets are critical to structure, objectivity and procedure. In other words, inclusive of an overall plan and all types of investing – from business to speculation to retirement.

Online trading is changing the face of consumerism. eBay, Trade Me, Neighbourly and My Food Bag being examples of sales and marketing online businesses. Well known and respected retail businesses (Kirkcaldies and Stains) must adopt or depart. Investing must inevitably follow the trend. It is, and ‘day trading’ has become the fastest growing business model in the world. The appeal is obvious – convenience, speed, flexibility. The opportunity enormous, either DIY or thorough Robo-advice. Should the tenets be ignored and the ‘addiction’ prevail most participants will depart the markets quickly – and some will lose their shirt (my best friend and bestman in Auckland lost his house, his possessions, his marriage and his life) – investment day trading online is not like purchasing new shoes or a My Food Bag. It is a zero sum game. Unlike regular investing (where you can measure return – such as interest, dividends or rent) day trading in the world’s financial markets is totally price focused. You either win the trade or lose the trade – hence the ‘Zero Sum Game’. But the upside of successful ‘day trading’ can also be extremely profitable – if you maintain the investment tenets and incorporate appropriate risk management. Risk control is the most fundamental key to trading well. Professional traders are professional risk controllers.

Day traders trade markets in commodities and shares both up and down – a fundamental difference to investors who’s whole approach is normally long term and (hopefully) one way, up. An average ‘trade’ is only seven minutes – some only seven seconds.

One can see the attraction therefore for X and Y generation as they seek to participate via their favoured means of communication (online) and want alternatives to buy and hold investment. (30 year time frame versus seven minute bubble). With risks managed appropriately, and good instruction International Day trading will become a simple and potentially successful business – from stay at home mums (doing 10 hours per week online trading at their convenience – 5 nights or 5 mornings – outside weekends). Or a full time business (at home – with the same time frames) – with greater goals, larger trades and potential to make enormous profits – the proviso ,”It is a zero sum game”, winning at this game does not entail luck – the tenets of patience and discipline remain.